Less is More

This trend focuses on simplifying skincare routines to just a few essential products.

Neurocosmetics

These products are designed to positively stimulate your senses and improve skin health and overall mood. “According to trend forecaster WGSN, we are currently entering an age of ‘emotional beauty’, where the mind-skin connection is at the forefront of skin health, hailing a new chapter of wellness where mental wellbeing and physical appearance are interconnected. What that means for our skincare is a focus on products designed to positively stimulate our senses”. source

Barrier Repair

Products that focus on healing and strengthening the skin barrier are gaining popularity. Ingredients like ceramides and hyaluronic acid are key players in this trend.

Peptides

Known for their skin-firming properties, peptides are becoming a staple in many skincare routines. They help with collagen synthesis, moisture retention, and reducing inflammation.

Affordable Brands

Brands like The Ordinary, CeraVe, and Inkey List continue to offer high-quality skincare products at budget-friendly prices.